Ten Years of Yooper Singles

Yes, ten years ago today we launched yoopersingles.com as our second annual April Fools’ Day joke. It was far more ambitious than its predecessor, the Lake Superior Sharks. A decade later the site is still live and continues to hold up pretty well.

I had one goal in creating it, to make it very, very believable that it was a real dating website. And it worked. That first day nearly 1,000 people registered, which is not a drop in the sand compared to a nationally marketed website, but for a target audience focused on Upper Peninsula with just 300,000 people and a $0 budget, that’s a pretty good start. The site has never been marketed, yet for ten years, new people have signed up on a near daily basis.