We foster community by creating unique goods and campaigns that celebrate the Upper Peninsula of America.

Our goods consist of original apparel, prints, artwork, and gifts. Our campaigns include creating holidays, building an embassy, and yes, even a dating website. We partner with people and organizations across the Upper Peninsula to promote good, execute original ideas, and provide a fresh take on the Upper Peninsula of Michigan, the Great Lakes, and the nature and wildlife that surround us. Since 2008, we've been supplying the Upper Peninsula to the world.