We are purveyors
of the Upper Peninsula.

We foster community by creating unique goods and campaigns that celebrate the Upper Peninsula of America.

Our goods consist of apparel, prints, artwork, and unique gifts. Our campaigns include creating holidays, building an embassy, and even a dating website. We partner with people and organizations across the Upper Peninsula to promote good, create original ideas, and provide a fresh take on the Upper Peninsula of Michigan, the Great Lakes, and the nature and wildlife that surround us.

Let's do all the fun things.

Featured Projects

  • Yooper Steez

    Yooper Steez

    Yooper Steez is Michigan's original Upper Peninsula apparel brand. In 2007, Bugsy Sailor had just finished a year-long 50-state road trip across the country where he collected a t-shirt from nearly every state. Inspired by the conversations they started, and by teaching people about the Upper Peninsula, he found his role as Ambassador of the Upper Peninsula. Upon returning, Yooper Steez was created, to produce original products and original content for the Upper Peninsula.

  • The U.P. Silhouette Tee

    The U.P. Silhouette Tee

    The Upper Peninsula silhouette tee became the first product of Yooper Steez in 2008. We sought ideas to show our love for the Upper Peninsula. It's hard to believe now, but at the time it was a first of its kind. Steez (meaning style with ease) began with the silhouette as its flagship product. This iconic shirt has inspired a wave of Upper Peninsula designs and iconography as pride in the U.P. blossoms.

  • The 906 Sticker

    The 906 Sticker

    Our obsession with area code 906 began with a blog post in 2008. One of the largest area codes east of the Mississippi, and largest in Michigan, it has long been known as the only area code of Michigan's Upper Peninsula. As well known as this fact was, it was not yet defined as an iconic symbol of the Upper Peninsula. In addition to the Upper Peninsula silhouette, we looked for other ways to uniquely represent the region. After the blog post we started with a simple sticker, inspired by the iconic European oval stickers. Since then, 906 has become synonymous with the Upper Peninsula.

  • 906 Day

    906 Day

    Our enthusiasm with 906 grew well beyond stickers. On the morning of September 6, 2012 we began the day with an epiphany. We realized the date looks an awful lot like 906. We rushed to create some graphics and a marketing campaign. 906 Day was born. We began with an annual sale of $9.06 off an order, but now is celebrated across the Upper Peninsula for good reason to wear plaid, take a sauna, or eat a pasty with friends.

  • #906Life

    #906Life

    It's true, we just can't get enough of the sphenic number, 906. As our social media presence grew, we wanted a unique way to identify photos that truly represented what it meant to live in the Upper Peninsula. Our first #906Life post was taken April 4, 2014, in Houghton. Over 13,000 #906life photos have now been tagged on Instagram. It conveys our love for nature, exploration, the beauty of our surroundings, and not taking for granted what we have here. Keep exploring!

  • Upper Peninsula Embassy

    Upper Peninsula Embassy

    We launched the Upper Peninsula Embassy with the goal of building a log cabin in the heart of Lansing in view of the Michigan Capitol. We plan for it to become a place of refuge for Yoopers, an information center, and a place of advocacy for the people and issues of the Upper Peninsula. Yes, we're serious. We would love to partner with anyone who can help make this happen!

  • Lake Superior Sharks

    Lake Superior Sharks

    On April 1st, 2013, a shark was spotted swimming in Lake Superior near Marquette, Michigan. Ok, we really love April Fool's Day, but we still believe there's a shark out there somewhere. Lots of fun was had concocting and sharing our first April Fool's joke. It was followed by the launch of the Lake Superior Sharks, a fictional sports team inspired by the shark sighting. #webelieve

  • Yooper Singles

    Yooper Singles

    On April 1st, 2014, we launched YooperSingles.com as the world's exclusive online dating site for Yoopers. April 1st was not a coincidence, we love April Fool's Day! Little did we know that the joke was on us. Nearly 1,000 people registered that day, and another couple thousand have registered since. It's not live yet, but our research and survey results say it's a viable option to make a real dating website. We're making and would love your feedback to make it happen. Looking for love? Sign up today.